Plenti

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Plenti was the first of it's kind loyalty coalition program in the US.  I defined the strategy, execution and launch, working closely with senior leadership to prioritize features and customizations to ensure the timely delivery of a scalable platform. Led the assessment, selection and the integration of marketing services providers.

• Managed the requirement and change request process that aligned with both agile and waterfall methodologies across the different workstreams.

• Led a highly skilled and experienced team to evaluate, select and integrate with various in-house and third-party vendors supporting online and offline channels. That include email, mobile SMS & Push notifications, call center, card production and Lettershop.